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Best and worst supermarkets

Supermarkets compared

By Ellie Simmonds

Article 1 of 13

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

We've quizzed nearly 7,000 supermarket shoppers on everything from queues to value for money to uncover the nation's favourite supermarket for 2018.

The UK's definitive supermarket survey reveals the best grocery stores and websites - as well as those you might want to avoid.

Supermarkets compete fiercely for customers, and it's getting harder than ever to know which ones have the best deals, offer great-quality food, and give you five-star service to boot.

We asked 6,800 supermarket shoppers to tell us what they really think of their supermarket, so we can tell you which are the best - and the worst.

We've rated all of the major supermarkets, from giants such as Tesco and Sainsbury's to discounters Aldi and Lidl. We've also assessed online grocers like Ocado and Amazon Fresh to see which will bring you the freshest produce, and offer convenient delivery slots with stellar driver service.

Only logged-in Which? members can view our exclusive scores and ratings in the tables below. Once logged in, you can find out which supermarkets received the highest customer score and which were rated best for value for money, store appearance and other factors. The ratings are based on our survey of 6,800 members of the public about their supermarket shopping in October 2017.

You can also discover which own-label products – from Champagne to cheese to smoked salmon – we rate as Best Buys.

Not yet a Which? member? Join now to get instant access to our supermarket results and all of our online reviews.

Top supermarkets for shopping in-store

The stores in our table, below, are listed in alphabetical order. Log in or join Which? now to unlock our results.

Supermarket stores 2018
Supermarket Store appearance Queuing time Staff availability Range of products Quality of own-label products Quality of fresh products Value for money Customer score (%)
Aldi (1,620) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Asda (1,741) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Iceland (1,131) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Lidl (1,346)  Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Marks & Spencer (857) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Morrisons (1,432) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sainsbury's (1,711) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tesco (2,502) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Waitrose (531) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sample size: In brackets Star ratings: These range from one to five – the more stars the better. Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the supermarket to a friend. It doesn’t factor in the individual star ratings.

Top supermarkets for shopping online

The online stores in our table, below, are listed in alphabetical order. Log in or join Which? now to unlock our results.

Online supermarkets 2018
Supermarket Convenient delivery slots Choice of substitute items Range of products Quality of own-label products Quality of fresh products Driver's service Value for money Customer score (%)
Amazon Fresh (98) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Asda.com (1,149) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Iceland.co.uk (508) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Morrisons.com (322) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Ocado (341) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sainsburys.co.uk (739) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Tesco.com (1,585) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Waitrose.com (210) Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Sample size: In brackets Star ratings: These range from one to five – the more stars the better. Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the online supermarket to a friend. It doesn't factor in the individual star ratings.

 

Which? members should log in now to unlock the full results in the tables above. Not yet a Which? member? Join Which? now to unlock our results. to unlock our results and to get access to all the reviews on our website - from washing machines to cars.

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