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Best bathroom brands

Best and worst bathroom brands

By Liz Ransome-Croker

Article 1 of 11

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You'll instantly be able to compare our test scores, so you can make sure you don't get stuck with a Don't Buy.

Before you invest in a new bathroom, find out which bathroom companies topped our poll for customer service, value for money, durability and quality of products and finish. 

We've surveyed nearly 4,000 Which? members to calculate customer scores for big-name bathroom brands such as B&Q, Homebase, Wickes, Better Bathrooms, Victoria Plum and Bathstore.

Each brand is rated for customer service, quality of products and finish, durability and value for money, as well as an overall customer score. Not all the brands scored well - the difference between the top and bottom big-name brand is 23 percentage points.

Bathroom brands rated

The table below reveals overall customer scores for each of the bathroom brands as well as their individual ratings for the areas we ask our members about, so you can see the strengths and weaknesses of each one.

Which? members can log in now to unlock the scores in the table below. If you're not already a member, you can join Which? to get instant access to this and all our ratings and reviews from across the site.

Bathroom brands - overview
Brand Customer Score Customer service Quality of products Quality of finish Value for money
B&Q Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Bathstore Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Better Bathrooms Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Homebase Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Independent tradesperson or bathroom/DIY company Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Online supplier of bathroom ceramics, furniture and fittings Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Plumb Center Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Travis Perkins Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Victoria Plum Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Victorian Plumbing Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content
Wickes Subscriber only content Subscriber only content Subscriber only content Subscriber only content Subscriber only content

Independent tradesperson or bathroom/DIY company is defined as independent builders and plumbers, DIY companies or bathroom companies not widely known outside your local area. Online suppliers are defined as ones selling bathroom ceramics, furniture and fittings predominantly online (they may have one showroom or factory outlet).

The customer scores we've awarded to each company are based on how satisfied customers were with the brand overall, and whether or not they’d recommend it to a friend. For in-depth information on each of the bathroom brands rated above, choose a company from the left-hand menu of this page.

Bathroom durability

This year, we asked customers about the durability of their bathroom suite and its different components - bath, shower cubicle, sink and toilet.

Only three big brands were rated as 'good' (four stars) for durability overall. All the rest got three stars. The results for individual components saw star ratings ranging from three to five stars. 

Visit our page on bathroom suites to see how all the brands compare on each aspect.

Bathroom furniture

As well as asking people about the bathroom suite they bought, we also asked them to rate the company they bought their bathroom furniture from. 

For this, our top scorer got a customer score of 84%, while the lowest-rated got a score of 59%. The companies were rated for customer service, quality of products and services, durability and value for money.

Visit our page on bathroom furniture to see all the customer scores and ratings for Ikea, Plumb Center, Bathstore, Victoria Plum, B&Q and Wickes. 

Bathroom installation

We are also able to reveal results for bathroom installation for Wickes, B&Q and Bathstore, alongside independents. The top company got 77%, while the bottom an unimpressive 51%. 

Visit our page on bathroom installation to find out exactly how their customer scores compare, as well as star ratings for important aspects including resolving problems, quality and finish of installation and mess made during the work.

Common bathroom problems

When doing a home renovation, snags are often inevitable. But you can help to avoid tricky issues if you know what the most common ones are. 

We asked the same 3,982 Which? members whether they came up against any problems when they updated their bathroom and, if they did, what they were. 51% experienced an issue of some kind, and of those, the most common problem areas were:

  • toilet 28%
  • shower cubicle 25%
  • taps 19%
  • sink 12%
  • bath 9%
  • flooring 7%
  • tiles 5%
  • vanity unit around sink 5%
  • wall cabinets/units 4%
  • built-in cabinets/units 2%
  • combined vanity unity around sink and toilet 1%
  • freestanding cabinets/units 1%
  • vanity unit around toilet 1%

If you're looking for a reliable bathroom installer in your area, head to Which? Trusted Traders, where you can find recommended companies that have passed our stringent checks. 

Best power shower and electric shower brands

It's not just bathroom brands we've assessed - we've also rated power and electric shower brands and tested electric showers in our labs.

To find out what genuine customers think about their showers we asked over 3,000 Which? members about the models that they own. This feedback, on major shower manufacturers such as Mira and Triton, has enabled us to give each brand a unique customer score plus
star ratings for important factors, such as their showers' build quality and ease of use. 

We were also able to calculate a reliability score for each manufacturer, based on how likely its showers are to experience a fault and how quickly these faults crop up (brands are punished more severely if this happens soon after purchase). Discover which brands have the most satisfied customers and which are more likely to experience a fault by reading our showers brand guide.

As well as rating shower brands based on customer feedback we also test individual electric showers in our lab. During this assessment we look at how powerful each model is, whether the water temperature it produces drops or increases when someone else uses the water supply elsewhere in the house, and how long it takes to get back to normal if that happens. Ensure you pick a device that won't let you down by choosing a Best Buy electric shower.

How Which? rates bathroom brands

In February 2018 we asked 3,982 Which? members about the bathroom suite (bath, toilet and sink) and bathroom furniture they had bought in the last ten years, as well as their experiences with bathroom installation services.

This included rating the quality of the bathroom itself, its durability, the brand's customer service and its value for money. Overall customer scores are based on how satisfied customers were with the company and how likely they are to recommend it to a friend.

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